The Social Media Alliance of Chattanooga will be hosting their July Luncheon on Tuesday, July 19th 2011 at noon in the United Way Board Room in the United Way Building located at 7th and Market Street in Chattanooga, TN. Our guest presenter will be Michael Cheek, Media Strategic Thought-Leader, social media aficionado and the former Director, Interactive Marketing at Mohawk Industries. The topic is, Social Media, ROI and Business Integration: How to prove social media makes money for the company by properly integrating it into the business. “This is on target with the most requested topic from the many professionals who attend our events,” said Social Media of Chattanooga founding member, David Moon. “Return on Investment (ROI) is often a subject that the social media ‘experts’ tip-toe around.”
To register for this event, visit http://conta.cc/oHzu6i.
Lunch is $10 and will be provided by Taziki’s Mediterranean Café. Lunch: A grilled chicken roll-up served with their homemade fresh salsa, basmati rice, fresh-cut fruit and choice of bottled water or tea.
Attendees with special dietary requests should email us at email@example.com before you register. Seating is limited to 30.
Solid communication stands at the core of good marketing, so believes Michael Cheek, a social media and digital marketing professional. Michael’s biography doesn’t quite fit in 140 characters since his career started before the Internet gained widespread prominence.
Beginning as a journalist at a South Florida daily newspaper, Michael covered a wide variety of issues in the early 1990s including as the hometown reporter for the case of a dentist who infected his patients with the virus that causes AIDS. After earning his Master’s degree in Communication at Washington, DC’s American University, Michael went into computer trade journalism and wrote reviews of hardware and software, his pieces syndicated in newspapers including the Atlanta Journal-Constitution, Washington Post and Los Angeles Times.
As the Internet and Web rose into daily lives, Michael stood at the epicenter in the Nation’s Capital, next to America Online, which pioneered home access to the masses. With the rise of the dot-coms in the early 2000s, Michael moved into cyber security, becoming an on-air authority for CNN, TechTV and others regarding Chinese hackers. Michael also co-authored his first book, Exploring Microsoft Office XP, in 2003.
Now Michael moved to bring the Web to more people, launching his first company focused on digital marketing and IT for small businesses that normally can’t afford such. After a few years, Michael needed to return to his home in Georgia to help care for his aging parents and solid his successful business after launching dozens of websites and brands in the metropolitan Washington-Baltimore area.